Challenge
- Multiple websites and digital properties created an inconsistent user experience
- Patients needed an easier way to find providers, locations, services, and health information
- Complex content and integrations made site management difficult
- Middlesex needed a modern platform that could support continued digital growth
Solution
- Designed and developed a modern, patient-focused digital experience
- Simplified navigation and improved access to providers, services, locations, and resources
- Integrated key tools including provider search, events, patient resources, and online payments
- Created a flexible content platform that streamlined publishing and ongoing site management
Results
- More intuitive, consistent experience across the Middlesex Health digital ecosystem
- Faster access to the information and services patients need most
- Improved mobile usability, content management, and overall site performance
- Scalable foundation for future content, services, and digital initiatives
