Challenge
- TheracosBio needed a simpler way to connect people with Type 2 diabetes to affordable treatment
- Patients needed a clear path from learning about Brenzavvy to speaking with a licensed healthcare provider
- The experience needed to explain telehealth in a simple, approachable way
- Pharmaceutical safety, prescribing, and regulatory information had to remain easily accessible
Solution
- Designed and developed a dedicated BrenzavvyDirect patient website
- Created a streamlined journey from product education to a telehealth consultation
- Clearly explained the telehealth process, benefits, and steps required to obtain a prescription
- Integrated the experience with beyondMD while providing access to key Brenzavvy safety and prescribing information
Results
- Simple, patient-friendly pathway from learning about Brenzavvy to seeking treatment
- Easier access to licensed healthcare providers through telehealth
- Clearer understanding of the consultation and prescription process
- Digital platform that supports patient acquisition, education, and access to Brenzavvy
